There are thousands of people across the globe who understand that the society and the world they live in have contributed to their well being; thereby they want to give back to the society and its people through various acts of charity. However, very often, potential donors have the desire and will to donate, but do not have the time and the means to find the deserved party that qualifies to receive their act of charity.
“Joy Group” was started in the year 2009 by Mrs Gouree Manjarekar. The main idea behind starting this group was to provide a platform to all those willing people who were interested in serving the society but couldn’t get a proper platform.The members included group of young , dynamic people from all round the horizon.”Joy Group” was a virtual concept and provided its members a platform through which they could donate on a regular basis. The key objective of this organization was
- to help potential donors who expressed willingness to be involved in charity, identify the needy
- organise events to bring the parties closer and eventually preside over the project to completion so that the desired donation is made to the
- identified needy party
“Joy Group” can be thought of as a virtual bank in which all its members can deposit hope, joy for the needy and the needy withdraw happiness from it. The main objective is to spread happiness. Joy Group in its initial years achieved several charity projects including – donating clothes to old age homes, orphanages, HIV affected children, etc.
In early 2013, Joy Group was contacted by Manish Shanbhag & Smruti Shanbhag, who like many others, wanted to perform an act of charity. But the idea proposed to Joy Group was that of “Sustainable” charity. i.e, an act of charity with a long lasting impact. The idea was to provide “means” to the needy rather than “ends”. Joy Group embraced the idea immediately. Together they developed the idea of “Pankh” handicrafts. The concept of Pankh is based on providing skills to unskilled women & men, and a platform to apply the skills thus attained – thereby providing them with means to make an income rather than a one-time monetary help.
Gurukul and Joy Bank:
These are other entities run by Mrs Manjarekar. The founders of Pankh decided to partner with the existing training platform – “Gurukul” (a private tutoring organization owned & run by Mrs. Manjarekar separately) to achieve the training needs to its candidates. Pankh uses the Gurukul platform for training the women, and further provides a sales platform so that the skills obtained are applied & well-practiced.
The women making the handicrafts are well compensated and part of the profits (after fixed & variable costs) on the products sold are further re-invested in the business. Today, Pankh is a hybrid entity (with the NGO and the For-Profit segments). Joy Bank still manages the finances (donations, expenditure, etc) of the NGO part and Pankh manages the finances of the profit-making segment independently.